Zayana Brand Name, Logo, Brand identity

Zayana Skincare approached Parellello with a vision to create a skincare brand rooted in the wisdom of ancient rituals and the efficacy of modern science. Their mission was to empower women to embrace their natural glow through thoughtfully crafted products that nourish, restore, and build everyday confidence. Zayana aimed to transform the skincare routine into a mindful self-care experience, emphasizing authenticity and genuine results. 

The primary challenge was to navigate the often-superficial landscape of the beauty industry and craft a brand identity for Zayana Skincare that genuinely embodied nurturing, empowering, and elegant qualities while maintaining unwavering authenticity. Avoiding common beauty clichés and establishing a unique voice that resonated with discerning women seeking substance and genuine results, rather than fleeting trends, required a delicate balance between heritage-inspired elements and a modern, sophisticated aesthetic.

The Zayana brand utilizes a muted, earthy color palette on its packaging, suggesting a focus on natural ingredients and a sense of calm sophistication. The logo, presented in a clean, sans-serif typeface, conveys a modern yet understated elegance, aligning with a brand aiming for authenticity and a non-superficial approach to beauty.