Pezesha Brand identity

Pezesha, a fintech startup focused on providing affordable working capital to African SMEs, had built a robust lending infrastructure — but lacked a cohesive, recognizable brand identity that reflected its impact-driven mission. With funding and partnerships on the rise, the brand needed to establish trust, clarity, and credibility at every touchpoint — from digital platforms to community outreach.

We developed a bold and modern identity that centers around interconnectedness and empowerment — core to Pezesha’s model. The logo mark, inspired by a network of equal nodes, symbolizes inclusive access and transparent growth. We used a vibrant green to convey financial hope and energy, paired with neutral greys to ensure balance and professionalism. Our holistic visual system extended to digital, print, and environmental design, reflecting Pezesha’s trustworthy and empowering personality.