Krayon Rebranding, Website Redesign.

Parellello partnered with Krayon to redefine its visual identity, aligning with its mission to revolutionize experiential learning programs for schools. We developed a vibrant, playful brand system—combining dynamic colors and organic shapes—to reflect Krayon’s innovative, hands-on approach to education. The new identity, featuring an expressive wordmark and child-inspired illustrations, communicates creativity and engagement while maintaining professionalism for educators and parents. This strategic refresh strengthens Krayon’s position as a pioneer in interactive learning, making complex concepts accessible and fun for young minds. 

Parellello developed Krayon’s comprehensive brand guidelines to establish a cohesive visual language for their experiential learning programs. The guidelines introduced a vibrant color system of energetic oranges and calming blues, paired with friendly yet professional typography. Custom illustrations of hands-on activities and flexible logo usage rules were implemented to maintain brand consistency across all educational materials – from digital platforms to physical workbooks – while preserving Krayon’s core identity as an innovative, approachable learning partner. The systematic framework ensures all communications effectively convey Krayon’s mission of making education interactive and engaging.

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Parellello designed Krayon’s website to mirror its innovative approach to education. The vibrant, interactive interface—featuring playful animations, intuitive navigation, and engaging visuals—showcases Krayon’s programs while making complex learning concepts accessible. Built for educators and parents, the responsive design ensures seamless exploration of workshops, resources, and success stories, reflecting Krayon’s mission to transform education through hands-on experiences.